Beauty trends market

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Beauty

Digital marketing trends on social channels, and even in stores, are changing the way the beauty industry interacts with and lures consumers. Upcoming beauty trends 2022 Market growth for cleansers and tonersK-beauty’s cleanser and toner trendMoving forward

New products in the beauty industry

Understanding the balance between these two opposing pressures is critical to knowing where to invest the marketing budget, and which messages are likely to be most engaging.  Beauty industry trends to watch for in 2022: It is a completely new color created by the Pantone Color Institute which was born consecrated as the color of the year 2022. It is a violet tone that combines the tranquility of blue with an energetic infusion of red. It is the first time that this institute has manufactured a color and that is why it expresses the fusion of the physical and digital world, closely aligned with the great trends that the metaverse is creating in cosmetics.

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Skincare trends 2022

"Niacinamide (vitamin B3) is a key ingredient for strengthening the skin’s barrier (another trend we’ve seen) and boosts elasticity for a youthful glow, and with nearly 655 million views on TikTok, let’s hope this trend stays with us for the long haul," says Nicola. More from Skin Care “Before the pandemic, beauty was becoming more intertwined with a sense of well-being, and the COVID crisis certainly shined a brighter light on the importance of self-care. Categories such as body care, personal care, bath, hair care, wellness, skincare, and beauty tools have experienced significant growth, and I only see that growth scaling as we emerge from the pandemic in the year ahead.” - says Kelly St Jones, Founder of KSJ Collective.